Marketing Pixels

GDPR-compliant tracking pixels with 13 built-in providers

Overview

Marketing and analytics pixel management with cookie consent integration. Supports 13 major providers (Facebook Pixel, GA4, GTM, TikTok, LinkedIn, Pinterest, Twitter/X, Snapchat, Klaviyo, Criteo, Bing UET, Reddit) plus custom scripts. Respects GDPR consent categories.

Design Considerations

UX patterns and visual design notes for this feature:

•Pixels should load after consent is given, not before
•Production-only by default to avoid tracking dev/staging
•Clear admin UI for enable/disable per pixel
•Consent categories: none (essential), analytics, marketing
•Provide testing tools in admin (check pixel firing)

Key Benefits

What makes this feature stand out:

✓13 built-in providers ready to use
✓Custom script support for any pixel
✓GDPR-compliant with cookie consent
✓Production-only mode (configurable)
✓Per-pixel consent categories
✓Easy enable/disable from admin

Technical Note

PixelWidget renders in layout (head and body positions). Pixels load conditionally based on CookieConsentHelper consent. Each pixel has a provider type (built-in or custom) and consent_category (none/analytics/marketing). Custom pixels support head_script and body_script fields.

Helpers

PixelHelperCookieConsentHelper

Models

Pixel

Database Tables

pixel

Configuration

Config Relationship Legend

⚙ DB overrides params.php🔗 DB related setting📋 DB stores value only

params.php Configuration

Config path: params['pixels']

params['features']['pixels'] => trueparams['pixels']['enabled'] => trueparams['pixels']['respectCookieConsent'] => trueparams['pixels']['productionOnly'] => true

Database Settings (system_setting table)

Key	Type	Description	Relation
`pixels_production_only`	boolean	Only load pixels in production	⚙

Note: Pixel IDs/credentials stored in Pixel model (database). Widget automatically renders in layout. Configure per-pixel settings in admin panel.

🖼️ Gallery System Admin Settings Custom Fields (Variables) 🔧

All Features